WooCommerce Automation

How to connect WooCommerce to Mailchimp

Stop dealing with manual subscriber import from orders. This guide shows you how to automatically Send Campaign in Mailchimp whenever Customer Created happens inside WooCommerce.

WooCommerce
WooCommerce
Trigger
→
Mailchimp
Mailchimp
Action

Why automate this workflow?

Manual processes introduce delays and errors. With this automation you personalized campaigns with purchase history. It runs 24/7 so your team never misses key context.

Step-by-step implementation

  1. 1

    Create a scenario in Make.com

    Sign up or log in. Click "Create a new scenario" and choose WooCommerce as the first module.

  2. 2

    Configure the trigger

    Select Customer Created inside WooCommerce. Authorize your account and set any filters you need.

  3. 3

    Add the Mailchimp action

    Choose "Send Campaign" and map fields from the trigger. Test once and turn it on.

FAQ

Is this integration free?

Yes. The free tier of most automation platforms supports a few hundred operations per month—perfect for piloting.

Do I need to code?

No. Everything is handled via drag-and-drop builders. Advanced users can still inject custom logic if needed.