How to connect Shopify to Mailchimp
Stop dealing with manual data entry and sync errors. This guide shows you how to automatically Add Subscriber in Mailchimp whenever New Order Created happens inside Shopify.
Why automate this workflow?
Manual processes introduce delays and errors. With this automation you automatic and reliable data synchronization. It runs 24/7 so your team never misses key context.
💡 Pro tip: Start with a simple workflow, then add filters once validated.
E-commerce Email Marketing Workflows
Here are proven ways teams connect Shopify with Mailchimp to eliminate manual work and reduce errors:
Post-purchase sequences
Add buyers to targeted email lists based on what they purchased for relevant upsell campaigns.
Abandoned cart follow-up
Trigger a recovery email sequence when a checkout is started but not completed.
Review requests
Send a personalized review request 7 days after delivery to build social proof.
⚡ Advanced tip: Segment subscribers by product category purchased—someone who bought running shoes wants different emails than someone who bought formal wear.
Step-by-step implementation
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1
Create a scenario in Make.com
Sign up or log in. Click "Create a new scenario" and choose Shopify as the first module.
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2
Configure the trigger
Select New Order Created inside Shopify. Authorize your account and set any filters you need.
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3
Add the Mailchimp action
Choose "Add Subscriber" and map fields from the trigger. Test once and turn it on.
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4
Test and activate
Click "Run once" to test. If everything works, turn on your scenario.
Free vs Pro: Which Plan?
Free is great for testing. Pro is better for business.
Free Plan
$0/mo
- ✕ 1,000 ops/month
- ✕ 2 scenarios
- ✕ 15-min interval
Pro Plan
$9/mo
- ✓ 10,000+ ops/month
- ✓ Unlimited scenarios
- ✓ 1-min interval
FAQ
Is the Shopify to Mailchimp integration free?
Yes. Make.com offers a free tier with 1,000 operations/month.
How long does setup take?
Most users complete the setup in under 5 minutes.
Do I need coding skills?
No. The entire workflow is built using drag-and-drop modules.