How to connect HubSpot to Mailchimp
Stop dealing with manual data entry and sync errors. This guide shows you how to automatically Add Subscriber in Mailchimp whenever New Contact Created happens inside HubSpot.
Why automate this workflow?
Manual processes introduce delays and errors. With this automation you automatic and reliable data synchronization. It runs 24/7 so your team never misses key context.
💡 Pro tip: Start with a simple workflow, then add filters once validated.
CRM + Email Marketing Automation Workflows
Here are proven ways teams connect HubSpot with Mailchimp to eliminate manual work and reduce errors:
Lifecycle email triggers
Move contacts between email lists based on their CRM stage—prospects get nurture content, customers get loyalty perks.
Lead scoring sync
Push lead scores from your CRM to your email platform so you can send the right message at the right time.
Unsubscribe handling
When someone unsubscribes from email, update their CRM record to avoid awkward outreach.
⚡ Advanced tip: Create a bi-directional sync—CRM updates email lists AND email engagement updates CRM scores.
Step-by-step implementation
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1
Create a scenario in Make.com
Sign up or log in. Click "Create a new scenario" and choose HubSpot as the first module.
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2
Configure the trigger
Select New Contact Created inside HubSpot. Authorize your account and set any filters you need.
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3
Add the Mailchimp action
Choose "Add Subscriber" and map fields from the trigger. Test once and turn it on.
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4
Test and activate
Click "Run once" to test. If everything works, turn on your scenario.
Free vs Pro: Which Plan?
Free is great for testing. Pro is better for business.
Free Plan
$0/mo
- ✕ 1,000 ops/month
- ✕ 2 scenarios
- ✕ 15-min interval
Pro Plan
$9/mo
- ✓ 10,000+ ops/month
- ✓ Unlimited scenarios
- ✓ 1-min interval
FAQ
Is this integration free?
Yes. The free tier of most automation platforms supports a few hundred operations per month—perfect for piloting.
Do I need to code?
No. Everything is handled via drag-and-drop builders. Advanced users can still inject custom logic if needed.
How long does setup take?
Most users complete setup in under 5 minutes.
What if automation fails?
Make.com logs all executions. You can see what went wrong and replay.