The Ultimate Guide to Shopify Marketing Automation [2026]

What is Shopify Marketing Automation?

Shopify marketing automation is the use of software and workflows to automate marketing tasks and processes for your Shopify store. Instead of manually sending emails, posting on social media, or segmenting customers, you can set up automated systems to do it for you, 24/7.

Think of it as having a digital marketing assistant who works around the clock, never makes mistakes, and can handle thousands of tasks at once. The goal is to deliver the right message to the right person at the right time, without you having to lift a finger.

Why is it Important for Your E-commerce Store?

• Save Time: Automate repetitive tasks and free up your time to focus on strategy and growth.
• Increase Sales: Recover abandoned carts, send personalized product recommendations, and run targeted promotions to boost your revenue.
• Improve Customer Retention: Create personalized customer experiences that build loyalty and encourage repeat purchases.
• Reduce Errors: Eliminate the risk of human error in your marketing campaigns.
• Scale Your Business: Handle a growing number of customers and orders without a proportional increase in your workload.

Top 15 Shopify Marketing Automation Apps

Here are the best marketing automation apps for Shopify, categorized by their primary function.

Email & SMS Marketing

These apps are the foundation of any good marketing automation strategy. They allow you to send automated emails and text messages to your customers based on their behavior.

1. Klaviyo

• Best for: Stores of all sizes that want a powerful, all-in-one solution.
• Key Features: Advanced email and SMS automation, pre-built workflows for abandoned carts and welcome series, powerful segmentation, and detailed analytics.
• Pricing: Free for up to 250 contacts. Paid plans start at $20/month.

2. Omnisend

• Best for: Stores that want to combine email, SMS, and push notifications in a single platform.
• Key Features: "No-code" workflow editor, pre-built templates, and a focus on omnichannel marketing.
• Pricing: Free plan with up to 250 contacts. Paid plans start at $16/month.

3. Privy

• Best for: Stores focused on list growth and conversion.
• Key Features: Pop-ups, flyouts, and other on-site displays to capture emails and phone numbers. Also includes email and SMS marketing features.
• Pricing: Free plan with up to 100 contacts. Paid plans start at $30/month.

4. Mailchimp

• Best for: Beginners who want a simple and easy-to-use email marketing tool.
• Key Features: User-friendly interface, great templates, and a strong brand reputation. However, its integration with Shopify has been rocky in the past.
• Pricing: Free plan with up to 500 contacts. Paid plans start at $13/month.