Crm → Communication Updated Jan 2026

Cómo conectar Salesforce con Twilio

Deja de lidiar con missing sales opportunities and slow lead follow-up. Esta guía te muestra cómo automáticamente Send SMS en Twilio cada vez que New Lead Created ocurre en Salesforce.

Salesforce
Salesforce
Disparador
via Make.com
Twilio
Twilio
Acción
⏱️ Setup: 5 min 💰 Free tier available 🔧 No code required

¿Por qué automatizar este workflow?

Los procesos manuales causan retrasos y errores. Con esta automatización instant lead capture and nurturing. Funciona 24/7 para que tu equipo nunca pierda contexto importante.

💡 Pro tip: Start with a simple workflow, then add filters once validated.

Sales Pipeline Communication Workflows

Here are proven ways teams connect Salesforce with Twilio to eliminate manual work and reduce errors:

Deal stage alerts

Notify your team when a deal moves to a new stage so everyone stays aligned without checking the CRM.

New lead notifications

Instantly alert the right sales rep when a lead is assigned to them—speed to lead matters.

Won deal celebrations

Automatically announce closed-won deals to boost team morale and share success stories.

⚡ Advanced tip: Include deal value and company name in your notification template so reps can prioritize at a glance.

Implementación paso a paso

  1. 1

    Crea un escenario en Make.com

    Regístrate o inicia sesión. Haz clic en "Crear nuevo escenario" y elige Salesforce como primer módulo.

  2. 2

    Configura el disparador

    Selecciona New Lead Created en Salesforce. Autoriza tu cuenta y configura los filtros necesarios.

  3. 3

    Añade la acción Twilio

    Elige "Send SMS" y mapea los campos del disparador. Prueba y activa.

  4. 4

    Test and activate

    Click "Run once" to test. If everything works, turn on your scenario.

Free vs Pro: Which Plan?

Free is great for testing. Pro is better for business.

Free Plan

$0/mo

  • 1,000 ops/month
  • 2 scenarios
  • 15-min interval
RECOMMENDED

Pro Plan

$9/mo

  • 10,000+ ops/month
  • Unlimited scenarios
  • 1-min interval
Start Pro Trial Free

Preguntas frecuentes

Is the Salesforce to Twilio integration free?

Yes. Make.com offers a free tier with 1,000 operations/month.

How long does setup take?

Most users complete the setup in under 5 minutes.

Do I need coding skills?

No. The entire workflow is built using drag-and-drop modules.