Comparación
Mailchimp vs ActiveCampaign: Complete Comparison for 2026
Mailchimp
ActiveCampaign
Descubre qué herramienta se adapta a tu equipo, compara integraciones y aprende cuándo usar ambas. We compare pricing, features, integrations, and real-world use cases to help you make the right decision.
Quick Facts: Mailchimp vs ActiveCampaign
| Mailchimp | ActiveCampaign | |
|---|---|---|
| Founded | 2001 | 2003 |
| Headquarters | Atlanta, GA | Chicago, IL |
| Pricing | Free / $13–$350/mo | $15–$145/mo |
| Best For | Email marketing for small businesses and creators | Advanced email automation and CRM for marketers |
| Active Users | 13M+ | 180,000+ |
| Automations on AutomateWiki | 99+ | 0+ |
Feature Comparison
How Mailchimp and ActiveCampaign stack up across key email marketing features
| Característica | Mailchimp | ActiveCampaign |
|---|---|---|
|
Email Builder
Drag-and-drop email editor and templates
|
✓ | ✓ |
|
List Management
Subscriber segmentation and tagging
|
✓ | ✓ |
|
Automation
Drip campaigns and triggered sequences
|
✓ | ✓ |
|
A/B Testing
Subject lines, content, and send time testing
|
✓ | ✓ |
|
Analytics
Open rates, click rates, and revenue tracking
|
✓ | ✓ |
|
Landing Pages
Lead capture pages and forms
|
✓ | ✓ |
|
Deliverability
Inbox placement and authentication
|
✓ | ✓ |
|
Integrations
E-commerce, CRM, and form connections
|
✓ | ✓ |
Cuándo elegir Mailchimp
Email marketing for small businesses and creators.
Cuándo elegir ActiveCampaign
Advanced email automation and CRM for marketers.
💡 The Verdict: Mailchimp vs ActiveCampaign
Email marketing platforms vary hugely in pricing structure. Some charge per subscriber, others per email sent. If you have a large list but send infrequently, per-email pricing saves money. Always check deliverability reputation—the cheapest tool is worthless if emails land in spam.
Regardless of which tool you choose, you can automate workflows between Mailchimp, ActiveCampaign, and hundreds of other apps using AutomateWiki. Connect your tools without writing code and save hours every week on repetitive tasks.