Comparison
Mailchimp vs ConvertKit: Complete Comparison for 2026
Mailchimp
ConvertKit
See which tool fits your team, compare integrations, and learn when to use both together. We compare pricing, features, integrations, and real-world use cases to help you make the right decision.
Quick Facts: Mailchimp vs ConvertKit
| Mailchimp | ConvertKit | |
|---|---|---|
| Founded | 2001 | 2013 |
| Headquarters | Atlanta, GA | Boise, ID |
| Pricing | Free / $13β$350/mo | Free / $9β$25/mo |
| Best For | Email marketing for small businesses and creators | Email marketing designed specifically for creators |
| Active Users | 13M+ | 600,000+ |
| Automations on AutomateWiki | 99+ | 0+ |
Feature Comparison
How Mailchimp and ConvertKit stack up across key email marketing features
| Feature | Mailchimp | ConvertKit |
|---|---|---|
|
Email Builder
Drag-and-drop email editor and templates
|
β | β |
|
List Management
Subscriber segmentation and tagging
|
β | β |
|
Automation
Drip campaigns and triggered sequences
|
β | β |
|
A/B Testing
Subject lines, content, and send time testing
|
β | β |
|
Analytics
Open rates, click rates, and revenue tracking
|
β | β |
|
Landing Pages
Lead capture pages and forms
|
β | β |
|
Deliverability
Inbox placement and authentication
|
β | β |
|
Integrations
E-commerce, CRM, and form connections
|
β | β |
When to choose Mailchimp
Email marketing for small businesses and creators.
When to choose ConvertKit
Email marketing designed specifically for creators.
π‘ The Verdict: Mailchimp vs ConvertKit
Email marketing platforms vary hugely in pricing structure. Some charge per subscriber, others per email sent. If you have a large list but send infrequently, per-email pricing saves money. Always check deliverability reputationβthe cheapest tool is worthless if emails land in spam.
Regardless of which tool you choose, you can automate workflows between Mailchimp, ConvertKit, and hundreds of other apps using AutomateWiki. Connect your tools without writing code and save hours every week on repetitive tasks.